Amazon for B2B Sellers: Why Your Business Should Be on Amazon

In today’s digital-first economy, having a strong online presence isn’t just a nice-to-have—it’s a necessity. For businesses eager to expand their reach, tap into new revenue streams, and grow sustainably, Amazon offers a world of opportunity. With over 310 million active customer accounts worldwide and a thriving business-to-business (B2B) marketplace, it’s no wonder so many companies are leveraging the platform to connect with both consumers and corporate buyers.

At Hippo Pilot, we understand what it takes to succeed on Amazon. Whether you’re setting up your Seller Central account for the first time or looking to scale an established operation, our full-service solutions can help you navigate the complexities of the platform and unlock its full potential.

Why Amazon is a Game-Changer for Businesses

Amazon isn’t just the go-to destination for everyday consumers—it’s also a rapidly growing hub for B2B transactions. Here’s why it’s a must for businesses of all types and sizes:

Unparalleled Reach

Amazon is the largest e-commerce platform in the world, attracting millions of individual and business buyers every single day. By listing your products on Amazon, you gain immediate access to a vast, global audience. This includes over one million active B2B customers in the U.S. alone—think schools, healthcare providers, small businesses, and large enterprises.

Take Lenovo, for example. In 2020, the tech giant began using Amazon Business to offer laptops and IT solutions to small businesses and educational institutions. The result? A 20% increase in annual sales, boosted by features like Amazon’s bulk-ordering tools and corporate accounts.

Built-In Credibility

Trust is hard-earned in business, but Amazon makes it easier. With its sterling reputation for reliability and customer service, the platform gives sellers an instant credibility boost. This is especially valuable for smaller companies or businesses new to e-commerce that don’t yet have strong brand recognition.

Scalability at Your Fingertips

Whether you’re a local supplier or a multinational corporation, Amazon can help you scale. It’s equipped to support growth, from serving niche markets to expanding internationally. Pro tools like Fulfillment by Amazon (FBA) let you offload shipping and returns, while services like Amazon Advertising help you reach your ideal customers.

Take Stanley Black & Decker, a leader in tools and hardware. After joining Amazon Business in 2018, the company saw a 25% annual increase in online B2B sales. By leveraging Amazon’s logistics and marketing features, Stanley Black & Decker streamlined operations and boosted customer loyalty.

Why Amazon’s B2B Marketplace Stands Out

While Amazon is best known for its consumer marketplace, its B2B arm— Amazon Business is growing fast. Selling to other businesses on Amazon can be especially lucrative for several reasons:

1. Larger Orders, Bigger Revenue: Unlike individual consumers, businesses often buy in bulk. This means higher average order values and more consistent revenue streams.

   
   

2. Loyal, Repeat Customers: Corporate buyers are more likely to establish long-term purchasing relationships. Features like subscription services make it easy for businesses to reorder products, creating predictable income.

   
   

3. Custom Pricing and Discounts: With Amazon Business, you can offer special pricing to high-volume buyers or provide tiered discounts based on order size. This flexibility helps attract and retain large-scale customers.

   
   

4. Global Reach: If you’re ready to expand internationally, Amazon Business has you covered. With its global logistics network, currency conversion tools, and multilingual support, you can connect with buyers across borders without the typical complexities of international trade.

More Success Stories: Businesses That Flourished on Amazon

Businesses across industries are finding success on Amazon, and their stories prove what’s possible with the right strategy.

• Siemens: This industrial giant began listing products like circuit breakers and sensors on Amazon Business in 2019. Within two years, revenue from small and medium enterprises (SMEs) grew by 25%. By using Amazon’s bulk discounts and direct buyer interactions, Siemens reduced dependency on traditional distributors.

  
  

• Fellowes Brands: In 2020, Fellowes began selling shredders and office supplies on Amazon Business. They achieved a 30% annual sales increase thanks to Amazon’s efficient shipping options and corporate purchasing features.

  
  

• Kimberly-Clark: Known for its consumer products, Kimberly-Clark also embraced B2B sales on Amazon. The move led to a 35% growth in professional product sales within the first year.

  
  

Challenges of Selling on Amazon—and How Hippo Pilot Can Help

Transitioning to Amazon or scaling your existing operations isn’t always straightforward. The platform’s policies, competitive landscape, and technical requirements can feel overwhelming. That’s where Hippo Pilot comes in.

We offer end-to-end services, including:

• Account Setup: From compliance to optimization, we handle the technical details.

  
  

• Product Listing Optimization: Using keywords and data-driven insights, we make your listings stand out.

  
  

• Inventory Management: Avoid costly stockouts or overstocking with our tailored strategies.

  
  

• Advertising Campaigns: Our PPC experts design campaigns to maximize your ROI.

  
  

• Issue Resolution: If your account encounters problems, we step in to resolve them quickly.

  
  

With our help, you can focus on what you do best—running your business—while we take care of your Amazon success.

Why Hippo Pilot Is Your Ideal Partner

Choosing the right partner for your Amazon journey can make all the difference. Here’s why businesses choose Hippo Pilot:

• Industry Expertise: Whether you’re in office supplies, manufacturing, or retail, our team understands your unique challenges.

  
  

• Full-Service Solutions: From setup to scaling, we manage every step of the process.

  
  

• Results-Driven Approach: Using advanced analytics, we fine-tune your strategy to maximize growth.

  
  

• Multi-Platform Support: While Amazon is our specialty, we also help businesses expand on platforms like Shopify and Walmart.

  
  

• Customer-Centric Philosophy: Your success is our mission. We treat every client like a partner, not just another account.

  
  

Ready to Grow Your Business?

Amazon isn’t just a marketplace; it’s a launchpad for growth. Whether you’re a startup or an enterprise, the opportunities are endless. With Hippo Pilot by your side, you’ll have the tools, expertise, and support to make your Amazon journey smooth and successful.

Let’s take the first step together. Contact us today for a free consultation, and let’s start building your Amazon success story. connect@hippopilot.com